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![Online consumers are “significantly” more likely to click on an ad with a curvy design than one with sharp features, according to a University of South Florida study published this month. [ Shutterstock ]](https://www.tampabay.com/resizer//dzxSDL0MPW_JYRyNKaBb6nYpWTY=/900x506/smart/filters:format(webP)/cloudfront-us-east-1.images.arcpublishing.com/tbt/FEOXKVDGSBDJ3LOJB27ZHLTVAQ.jpg)
Which ‘buy now’ buttons can make you spend more? USF study has answers. - Tampa Bay Times
This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found.
December 20, 2023Business News, Research and Innovation
Online shoppers more likely to click ads with curvy designs, spend more money
A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.
December 19, 2023Business News, Research and Innovation
Florida News LISTEN: Holiday Shoppers Using Artificial Intelligence To Pick Gifts - Florida News
A new factor is influencing holiday shopping this year.
December 9, 2023Business News
USF sales competition team wraps up successful semester
The team ended the fall semester on a high note, finishing strong while honing their sales tactics at multiple home and away contests.
December 5, 2023Business News
Recent USF survey shows problematic hurricane trend - USA Today
A recent survey done at the University of South Florida showed that four out of five Florida homeowners don't have flood coverage, but it's common for them to think they do.
November 29, 2023Business News
USF survey finds that many homeowners don't realize they're unprotected from flooding risks - WUSF
The USF St. Petersburg study showed that 73% of the 1,667 residents polled mistakenly believe that they have flood insurance, while less than 5% actually have coverage.
November 28, 2023Business News
Ask ChatGPT: AI changes holiday shopping - Bay News 9
For roughly 20 years, the Monday after Thanksgiving has always been the day to find the best online deals for your holiday shopping.
November 27, 2023Business News
How to avoid scams while shopping on Cyber Monday - Spectrum News 1
Monday is expected to be the biggest online shopping day of the year, and the National Retail Foundation is expecting customers to spend more on this "Cyber Monday" than last year.
November 27, 2023Business News
Retailers closing on the holidays is 'the right thing to do,' USF marketing professor says - ABC Action News
Carol Osborne, a marketing professor at the University of South Florida and Director of the Zimmerman Advertising Program, said she believes stores should close on the holiday. She thinks it is a positive thing for both the consumer and employees.
November 25, 2023Business News
Holiday Shopping - Carol Osborne - USF - iHeart
What can shoppers and retailers expect during the holiday shopping season? Carol Osborne is a senior instructor of marketing and promotion at the Muma College of Business, University of South Florida in Tampa.
November 22, 2023Business News
Why Halloween has been scaring up some serious business - WUSF
Halloween has become one of the biggest single-day holidays of the year. Amid other festive fall celebrations, Halloween is a chance to get spooky, scary, and maybe a little weird.
October 24, 2023Business News
AI, Robotics, and the Evolution of Supply Chain: Insights from Prof Sečkin Ozkul of USF - Digital Supply Chain Podcast
In the latest episode of the Digital Supply Chain podcast, I had the privilege to delve deep with Prof Sečkin Ozkul, fromf the University of South Florida.
October 23, 2023Business News